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Why Is My Email Going to Spam or Not Arriving?

Check SPF, DKIM and DMARC, avoid sending bulk mail, and see where a message is stuck.

Oct 21, 2026 6 views

Quick answer: most delivery problems come from missing email authentication. Make sure your domain has an SPF record, a DKIM key and a DMARC record, and that you are not sending bulk mail from a normal mailbox.

Check in this order

  1. DNS records: your MX, SPF, DKIM and DMARC records must exist (see "How to Configure Email & Webmail DNS Records" if your DNS is not with CloudZex).
  2. Content: avoid spammy words, only-image emails and many links.
  3. Sending limits: hosting mailboxes are for normal business mail, not newsletters. Use a mailing service for bulk mail.
  4. Wrong address: a typo in the recipient address returns a bounce message. Read it, because it names the reason.
  5. Full mailbox: if the recipient's mailbox is full, the message is rejected.

Still stuck? Open a ticket with the sender address, the recipient address, the time and the bounce message if you have one.

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